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We make things that work better and last longer. Our products solve real problems with clean design and honest materials.
Primal is the soap that gets compliments. An intoxicating blend of Juniper Berry, Cedarwood, Grapefruit, and Patchouli essential oils creates a scent that's complex, masculine, and deeply alluring — the kind of scent that makes people lean in. Botanical oils and butters condition and nourish skin while the rich lather cleanses deeply. A customer favorite, year-round.